That’s right, Terra L. Fletcher does M&A for M&A.
Communicating through a transition is crucial; you need to tell employees, vendors, customers, and the community that a company is changing hands. You must answer “What’s next?”, allay fears, and create relationships. How do you minimize employee anxiety, convey the new vision for the future, and build enthusiasm for the path ahead for all stakeholders?
Terra helps her clients control the narrative using a structured communication plan. In fact, as a Fractional CMO, Terra has guided several companies through ownership changes and complete rebrands. She knows how to communicate authentically and transparently without giving away too much or making anyone unsure of the company’s future.
Terra works with her clients to review the best ways to respond to FAQs about the merger or acquisition and follow a logical communication timeline. She helps clients communicate every step of the transition from internal memos to press releases. Terra helps clients share their strategy and vision correctly, laying the foundation for long-term success.
Terra has provided consulting services for The C.A. Lawton Co. for several years. Terra started building their social media presence and evaluating their website in 2016. Over the years, that single foundry became a family of foundries that is still growing today. Over the last three years, Terra has aided in rebranding several foundries as they become part of The Lawton Standard family.
The rebranding process has included new websites, brand identity guides, social media accounts, press releases, video creation and editing, and internal communications assistance.
Is your company going through a transition? Do you need to update your brand? Call Terra directly at 715-584-6773 or schedule a free consultation today.