If coming up with what to post on social media feels harder than running your business—you’re not alone.
Whether you’re a solopreneur, managing a small team, or juggling marketing on top of everything else, content creation shouldn’t be a full-time job. You need posts that connect, convert, and keep your business visible—without burning you out.
As a fractional CMO and the author of Flex Your Marketing, I work with businesses that don’t have time to waste. They need flexible, scalable strategies that work in the real world. That’s exactly what you’ll find here.
This blog is your go-to list of content ideas—broken down by business type—to make planning easier and execution faster. Whether you’re in B2B, retail, or the service industry, I’ve got you covered.
B2B Content Ideas (Manufacturing, Consulting, Industrial, Tech)
Thought Leadership
- Share your perspective on an industry trend
- Break down what recent legislation or tech changes mean for your clients
- “One thing we wish clients knew before hiring us”
Relationship-Building
- Highlight a client success story or testimonial
- Introduce team members with a quote or fun fact
- “A day in the life” of someone on your team
Educational & Sales-Enablement
- Create a comparison chart (build vs. buy, DIY vs. outsourced)
- Explain one complex industry term in plain English
- Post a visual timeline of your process from start to finish
Retail Content Ideas (Brick & Mortar, Ecommerce, Product-Based)
Product & Brand Stories
- “The story behind our bestseller”
- Post a customer review with a photo
- Compare two products: “Which one’s right for you?”
Seasonal & Local
- Share what’s new this month (seasonal features or staff picks)
- Highlight your involvement in community events or markets
- Collaborate with another small business for a giveaway
Visual & Interactive
- Post a product unboxing video
- “Behind the scenes” of your packaging or production
- Show 3 ways to use or style a product
Service-Based Content Ideas (Coaching, Beauty, Wellness, Trades)
Education & Expertise
- Break down how your service works, step by step
- Answer your top 3 most frequently asked questions
- Post a before/after transformation or client journey
Human-Centered
- Tell your founder story or “why I started this business”
- Share a message of appreciation to a loyal customer
- Feature your workspace or tools of the trade
Engagement Boosters
- Host a live Q&A or answer a common question in a short video
- Share a “did you know?” industry fact or myth
- Create a quiz or poll your audience for input
Universal Ideas (Great for Any Business)
- “Then vs. Now” transformation story
- List your favorite apps, tools, or resources
- Share results from a customer survey or poll
- Post a checklist or how-to graphic
- Create a quick tip series: “Marketing Tip Monday,” “Tool of the Week,” etc.
- Share a mistake you made and what you learned from it
You don’t need to create dozens of pieces of content every week. With the right strategy, you can repurpose, recycle, and repeat what works. Social media should support your business—not distract from it.
Start with one idea from each section above. Batch your posts, plan ahead, and keep your content aligned with your values. That’s how small businesses build trust and stay top-of-mind—without spending every waking moment online.
Want help turning these ideas into a content calendar customzied for you? One that actually gets results?
I offer fractional CMO services and marketing strategy sessions. I’ll help you clarify your message and create marketing that moves people to act.
👉 Schedule a strategy session or connect with me on LinkedIn to get started.