Updated by popular demand. Terra L. Fletcher recommends some of her favorite books. Italicized are must reads.
Recommended Reading List
Business owners, entrepreneurs, supervisors, managers, human resources professionals, and customer service representatives who deal with people all day long may suffer from burnout. In order to keep giving good things one should replenish mentally and emotionally. An effective means of doing so is through reading. Here are some of my recommendations.
Marketing
- The Tipping Point by Malcolm Gladwell
- All Marketers are Liars Tell Stories by Seth Godin
- United we Brand by Mike Moser
- Advertising Campaign Strategy by Donald Parente
- The Complete Idiot’s Guide to Copywriter’s Words and Phrases
- Outrageous Advertising that’s Outrageously Successful by Bill Glazer
Communication
- 5 Languages of Appreciation in the Workplace by Gary Chapman and Paul White
- What Every Body is Saying by Joe Navarro
- What to Say to Get What you Want by Sam Deep and Lyle Sussman
- I Don’t Want to Talk About it by Terrence Real
- Generations, Inc. by Meagan Johnson and Larry Johnson
- Gendered Lives: Communication, Gender, and Culture by Julia T. Wood
- Disrupted by Stefan Pollack
- The Seven Levels of Communication by Michael J. Maher
- How to Talk to Anyone by Leil Lowndes
Customer Service
- BAM! Delivering Customer Service in a Self-Service World by Barry J. Moltz and Mary Jane Grinstead
- Becoming a Category of One by Joe Calloway
Economics
- Boomerang by Michael Lewis
Leadership
- The Courage to Lead: Transform Self, Transform Society by R. Brian Stanfield
Public Speaking
- Humorous Quotes for All Occasions by Dick Enberg
Business Books by Local Authors
- Stop Selling Vanilla Ice Cream by Steve Van Remortel
- Is Everyone on the Bus? by Dr. Fred Johnson
Other Favorites
- Thinking Fast and Slow by Daniel Kahneman
- Anything by Malcolm Gladwell. He’s my favorite.
- Maya Angelou
- This is Not a Book by Keri Smith
- Letters to a Young Poet by Rainer Maria Rilke
Books I’m Reading Now (Or on my list to read next)
- Mind Wide Open by Steven Johnson
- Why It’s Hard to be Good by Al Gini
- Gain the Advantage by Nancy Gaines
- Little Bets by Peter Sims
- Made to Stick by Chip Heath & Dan Heath
- The Culture Map by Erin Meyer
- Living Simple, Free and Happy by Cristin Frank
Let me know what you’re reading in the comments below.